Our founder, Anita, writes for both Martech and CMSWire. If you are interested in collaborating on an article please reach out to Anita. See more of Anita's articles on martech.org and CMSWire.

Why 2025 is the year for Martech Optimization Not Expansion

2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.

2025 is not for big martech spend but for laying an AI-ready foundation. Here's how to balance budget restraints with innovation.

Meet my research team: Gemini, ChatGPT and Perplexity

Martech consultants are the secret weapon for conquering martech complexity

Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation.

There's tremendous value in reframing what we do with our marketing, sales and service technology in the context of the customer experience.

Revisiting the Concept of Customer Technology

Using User Experience Analysis to Improve Customer Journeys 

We are getting better at serving up the right content, but it seems like how we deliver that content (the user experience) has taken a backseat.

How Martech Vendors Can Contribute to Board Meeting Discussions

We are getting better at serving up the right content, but it seems like how we deliver that content (the user experience) has taken a backseat.